Inbound was uneven and high-stakes—when a project lead couldn’t reach someone quickly, momentum (and sometimes the job) slipped. The team needed every serious caller captured without adding front-office headcount.
They use Cactus so Pam (Cactus's AI agent) answers and qualifies those calls, logs the details, and helps convert conversations into booked, billable work. Here’s what that looked like in the period we measured:
Billed invoice value traced to Cactus calls
4 July invoices across 4 unique customers whose calls Cactus handled.
(See the exact impact Cactus has made for trade businesses in 16 states across the U.S.)
July invoices matched
4 of 41 July invoices linked by exact customer phone.
Unique customers linked
1 of 4 traces to a call before July—construction's longer sales cycle.
Calls handled
All July Cactus call records retrieved.
Calls triaged for the team
Average handled-call duration
Calls needing categorization
After-hours calls answered
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